Contacts:

Ron Koren
Retail Wisdom
800.346.7296 ext.305

Ron Margulis
RAM Communications
908.232.3230

"Retail Wisdom" Announced as New Name
For Raymark Xpert Business Systems
New moniker reflects the personality of a company
looking at retail technology from a new perspective

NEW YORK, January 16, 2001 -- Retail Wisdom is the new name of the former Raymark Xpert Business Systems, the Montreal-based global integrated retail systems developer, the company announced at the National Retail Federation conference in New York City today.

"We wanted a name that better communicated who we are," said Terri Ghio, President & CEO, "and 'Retail Wisdom' is what we are all about. Wisdom results from experience, knowledge and perspective. It implies a true and comprehensive understanding of something, where it's been and where it 's going."

"Over the past several months, we have built a management team comprised of talent from top retailers and the most successful system providers in this industry, and we are applying this experience and knowledge of retail technology and consumer behavior-our wisdom-to helping retailers better manage their businesses in ways that improve customer service, while gaining insight into what makes their customers tick. And that is retail wisdom for our customers."

The new name is part of a concerted effort on the part of the company to communicate their strategies and capabilities to current and prospective customers. Customer Relationship Management is a major focus. According to Ghio, "We want retailers to know that we are aware of their concerns and challenges, especially the need to develop strategies that cater to the differences in people and cultures both around the corner and around the world."

"We've been focusing on these issues for several years," adds Ghio. "We've been ahead of the curve, yet our customers tell us we 're one of the best kept secrets in the industry. Our new name, which one would hardly associate with technology, confirms that we are a people-centric company. We employ technology to enhance the shopping experience and foster relationships between people."

With headquarters in Montreal and offices in New York, Paris and Hong Kong, and opening soon in Tokyo, Retail Wisdom is a developer of software solutions for global specialty retailers. Among its largely international clientele are Bluebell (Asia) operating prestigious names such as Davidoff, Moschino and Jaeger, Fnac (Taiwan), Hermes, Parfumery Douglas, Christofle, Holt Renfrew and the LVMH Group with retailers such as Loewe and Bliss World Spa and Fred. Visit www.RetailWisdom.com for more information.