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For further information, please contact:
Brian Beattie
SVP-Marketing
CHEP International
407.563.2060
Ronald Margulis
Managing Director
RAM Communications
908.232.3230
ron@rampr.com
Chep
Introduces Innovative Container
To Address Industry Handling
Requirements For Bananas
Pooling company gets
input from entire supply chain to ensure container is user friendly
New RPC for #1 selling supermarket item
Chicago -- May 6, 2001 --
CHEP, the world leader in equipment pooling solutions, announced
the introduction of a returnable plastic container (RPC) specifically
developed for bananas at the Food Marketing Institute's Annual Convention
today. The "Banana RPC" has been developed in conjunction with all
major growers shipping into North America. Grower and retailer proof
of concept trials will begin in the next few months. A full launch
of the Banana RPC is scheduled for the fourth quarter of 2001.
The Banana RPC has an industry standard
600 mm X 400 mm footprint, a 195 mm internal height and holds on
average 18.6 kg (41 lbs.) of tropics-packed green fruit. Like the
other six CHEP returnable plastic containers, the new RPC eliminates
corrugated and related costs, reduces product damage, improves shelf
life and delivers many distribution efficiencies like modularity
and standardization. In addition, the Banana RPC enhances the ripening
process due to optimized ventilation and can be packed in a display
-ready fashion with the crowns up for increased in-store productivity
and reduced labor costs.
"More than 20 billion bananas are consumed
in the US each year, and bananas account for three percent of total
supermarket sales. The CHEP Banana RPC brings new efficiencies,
reduced shrink and lower overall to the top selling supermarket
SKU. This will have a significant impact on a store's bottom line,"
said Jim Vangelos, Vice President of Produce, CHEP USA.
For years, numerous industry RPCs have
been tested for transporting bananas, all of which failed to meet
the fruit quality and transportation efficiency requirements of
the market. In order to develop a solution to this complex market
need, the CHEP Innovation Process was applied. This rigorous process
organizes research and development activities into eight phases
from market assessment and benchmarking, through field validation
and product launch. Working closely with growers, distributors and
retailers on the design of the new container, CHEP identified the
unique requirements of the entire supply chain. Based upon this
feedback, CHEP reduced the weight of the container by one pound
versus similarly sized RPCs without sacrificing structural integrity.
The Banana RPC also allows for the transport of two additional containers
per pallet load than corrugated.
"We designed the Banana RPC with the
entire supply chain in mind. For example, we used thin wall technology,
which, at 1 mm thick, is thinner than corrugated. The
result is a container that weighs significantly less, reducing system-wide
costs," explained Tom Clinton, Senior Vice President of New Product
Research and Development, CHEP International. "In addition, we contoured
the side walls and base to the shape of bananas to make the container
more fruit friendly and easier to pack. This also helps shippers
maximize container utilization."
CHEP is an international pallet and
container pooling company servicing manufacturers and distributors
in the consumer goods industries; grower/shippers and receivers
in the produce industry; packers, processors and distributors in
the meat industry; home improvement, hardware and housewares manufacturers
and distributors and suppliers, assembly plants and aftermarket
retailers in the automotive industry. CHEP supplies its customers
with high quality pallets and reusable containers from a comprehensive
depot and premium service center network. The company is part of
the worldwide CHEP organization, which operates in more than in
38 countries on six continents and controls more than 147 million
pallets and 29 million containers. CHEP operating principles, service
organization and computer tracking systems give participants a simple
solution and improved efficiency in product delivery. Additional
information on CHEP is available at www.chep.com.
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