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For further information, please contact:
Bruce Nagle
RW3 Technologies Inc.
800.444.5793
Ronald Margulis
RAM Communications
908.232.3230
Kellogg's
Selects Field Sales Force Automation
Solutions From RW3 Technologies
Battle Creek, MI -- May 6,
2001 -- Kellogg's, the world's leading marketer of ready-to-eat
cereal, has announced it will use the RW3 web-based field sales
force automation solution from RW3 Technologies. RW3 allows Kellogg's
newly formed US Morning Foods Division field sales force to capture
retail information electronically on a customer-centric basis for
real-time reporting.
"The reason we're going to RW3 is that
we wanted a proven solution that had strong support from the vendor
for both implementation and training. With RW3, we are getting that
plus a tool that helps us measure the performance of our sales force,"
explained Dave Jones, Director of Retail Sales, Kellogg's.
Kellogg's is implementing RW3's end-to-end
web-based solution configured to their specific retail process.
The system delivers immediate visibility of retail conditions utilizing
a web-based score-carding process designed around Kellogg's specifications.
"The exciting piece for both Kellogg's
and RW3 is how quickly they have be able to take advantage of the
retail intelligence the system will provide," said Bruce Nagle,
President of RW3. "Because of our ability to host their system,
we have implemented and deployed their solution in less than 60
days. In the fast paced world of retail management, access to retail
intelligence is critical and determines the speed and effectiveness
of how decisions are made. Our system provides immediate, actionable
information that offers Kellogg's a competitive advantage."
All RW3 systems offer retail executives
customer-centric objective management, web-based data capture and
reporting, measures performance vs. goals immediately, data portability
with open system integration, and the ability to configure the solution
to the clients needs.
About Kellogg Company
With projected annual sales of more than $9 billion, Kellogg Company
is the world's leading producer of cereal and a leading producer
of convenience foods, including cookies, crackers, toaster pastries,
cereal bars, frozen waffles, meat alternatives, pie crusts, and
ice cream cones. The company's brands include Kellogg's, Keebler,
Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin,
Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust,
and Kashi. Kellogg products are manufactured in 19 countries and
marketed in more than 160 countries around the world. For more information,
visit Kellogg's web site at http://www.kelloggs.com
or Keebler's web site at http://www.keebler.com.
RW3 Technologies, Inc.
RW3 Technologies is a leading provider of field sales automation
solutions. The company currently has more than 85 installations
supporting more than 30,000 sales representatives throughout the
United States and Canada, at companies like Nestle USA, Warner Lambert,
Gillette Company, Tyson, Quaker, Johnson & Johnson, Marketing Specialists
and Acosta. The Company is based in San Ramon, CA, and maintains
a development center in Austin, TX. Additional information on RW3
can be found at the company's web site www.rw3.com.
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