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For further information, please contact:
Brian Beattie
SVP-Marketing
CHEP International
407.563.2060
Ronald Margulis
Managing Director
RAM Communications
908.232.3230
Chep
Launches New Pallet Size to
Address Customer Needs
The new 810mm x 1040mm
composite pallet is designed to meet
stocking and merchandising needs in the foodservice, home
improvement and grocery industries
Chicago -- May 6, 2001 --
CHEP, the world leader in equipment pooling solutions, announced
the introduction of an 810mm x 1040mm composite pallet at the Food
Marketing Institute's Annual Convention today. The new pallet, measuring
approximately 32" x 41", adds to the offering of the largest pallet
pooling program in the world, which also includes the popular 4-way
entry block pallet. The pallet is currently in select customer trials
and is available for rent immediately.
Compared with a standard 48" by 40"
pallet, the new 810mm x 1040mm pallet can increase warehouse utilization
up to 300%, enabling distributors to carry smaller volumes of slow
moving SKUs and reduce inventory carrying costs. The 810mm dimension
allows the pallets to be placed three abreast in a conventional
single deep rack, and by reducing the vertical space between rack
beams, as many as six 810mm x 1040mm pallets can occupy the same
cubic space as two full size pallet loads. The new size is also
ideal for in-store display and end-aisle merchandising.
"The 810 x 1040 pallet meets an existing
market need for our current foodservice, home improvement and grocery
customers, and will be popular in many of our targeted expansion
channels. Paired with our 4-way entry block pallet, the new pallet
offers a solution to nearly every shipping platform challenge facing
manufacturers, distributors and retailers today," said Brian Beattie,
Senior Vice President of Marketing, CHEP.
The key to the new pallet design is
the innovative CHEP C-Support corner bracket and plastic central
posts. Made from rugged zinc coated steel, the C-Support brackets
provide true 4-way entry with all conventional pallet jack and forklift
equipment. Compared to conventional half pallets, the 810mm x 1040mm
composite pallet is easy to handle and provides a very stable shipping
platform.
"The 810 x 1040 composite pallet was
designed with a smaller footprint, allowing users to reduce order
quantities and overall supply chain costs. We also wanted these
pallets to be able to withstand the harsh handling conditions in
a retail merchandising setting," explained Tom Clinton, Senior Vice
President of New Product Research and Development, CHEP.
CHEP is an international pallet and
container pooling company servicing manufacturers and distributors
in the consumer goods industries; grower/shippers and receivers
in the produce industry; packers, processors and distributors in
the meat industry; home improvement, hardware & housewares manufacturers
and distributors and suppliers, assembly plants and aftermarket
retailers in the automotive industry. CHEP supplies its customers
with high quality pallets and reusable containers from a comprehensive
depot and premium service center network. The company is part of
the worldwide CHEP organization, which operates in more than in
38 countries on six continents and controls more than 147 million
pallets and 29 million containers. CHEP operating principles, service
organization and computer tracking systems give participants a simple
solution and improved efficiency in product delivery. Additional
information on CHEP is available at www.chep.com.
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