For further information, please contact:

Anne Fenton
Trade Dimensions
(203) 563-3037

Larry Marshall
The viaLink Company
(972) 934-5500
lmarshall@vialink.com

Ronald Margulis
RAM Communications
(908) 232-3230

Trade Dimensions and viaLink team
to Accelerate the Intergration of Commerce Data
into CPG and Retail Enterprise Systems

Wilton, CT and Dallas, TX -- July 10, 2001 -- Trade Dimensions and The viaLink Company (Nasdaq: VLNK) today announced plans to provide an enterprise-wide business solution that integrates synchronized commerce data of record with retail location data between food and consumer packaged goods (CPG) firms, their retail customers and service/solution providers. The two companies expect the solution to be available by the third quarter of 2001. (?)

Trade Dimensions, through its TDLinx™ retail location database and coding system, delivers current retail location data that enables aggregation, integration and synchronization of dozens of business activities. viaLink's syncLinkSM service allows retailers and suppliers to synchronize item, price, and promotion information electronically, providing trading partners with clean data, a single interface and flexibility to simplify the task of executing commerce. viaLink also offers services that extend the value of synchronized data including scan-down promotions and scan-based trading.

"TDLinx will provide viaLink with a foundation of accurate and maintained retail information on an ongoing basis, and also enable the seamless integration of commerce data with the internal customer files and structures of major manufacturers across the CPG industry," said Scott Taylor, group vice president of sales and marketing for Trade Dimensions.

"The truly collaborative business relationships that our customers seek require supply chain activity to be driven by consumer (demand) purchase behavior," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "Becoming a part of the Trade Dimensions network of leading solution providers creates additional value for our viaLink customers."

Trade Dimensions markets TDLinx, the universal language of stores and accounts, which provides marketers and marketing services companies with codes for every supermarket, mass merchandiser, drug store, club, liquor store and convenience store, cigarette outlet, as well as every chain, buying office and grocery supplier. Clients include leading CPG companies, and the promotion, merchandising, technology and marketing services companies that serve them. Trade Dimensions is a division of VNU Marketing Information, an established leader in providing a wide variety of industries with innovative precision-marketing solutions including geo-demographic information and qualitative audience research. VNU Marketing Information is a subsidiary of VNU, Inc., which also includes ACNielsen, Nielsen Media Research, Bill Communications, BPI Communications, SRDS, VNU eMedia, and VNU Expositions. For additional information, visit: www.TDLinx.com.

The viaLink Company (Nasdaq: VLNK) is a leading supply chain management company providing business-to-business electronic commerce services that enable bricks and mortar companies to manage their highly complex supply chain information. viaLink's core service, syncLinkSM, allows manufacturers, wholesalers, distributors, sales agencies (food brokers), retailers and foodservice operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. The viaLink Partner Package is a suite of advanced e-commerce services which give trading partners visibility into product movement through the supply chain and enable more collaborative business processes. These services include clearLinkSM, promoLinkSM, honor check-in and sbtLinkSM. For more information, visit viaLink's website: www.vialink.com.

For more information regarding this release contact Ronald Margulis at RAM Communications 908.232.3230.