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For further information, please contact:
Trade Dimensions
MEI
Anne Fenton
203 563-3037
Julie Marchesseaul
(514) 384-6411, ext. 2007
RAM Communications
Ronald Margulis
908 232-3230
MEI
and TDLinx Deliver Combined CRM and
Retail Data Solution for Consumer Goods Companies
Announcement marks
the launch of MEI’s Global Partnering Effort
TDLinx now connected with all major CRM players in CPG
WILTON, Conn., and Basking Ridge,
N.J. -- July 31, 2001 -- Trade Dimensions, marketers of TDLinxTM,
the universal language of stores and accounts, and MEI, a leading
provider of web-based customer relationship management (eCRM) and
field force automation solutions to the consumer packaged goods
(CPG) industry, today announced that they have signed a joint marketing
agreement. The partnership will promote the integration of MEI’s
line of eCRM products for the CPG industry and the de-facto industry-standard
Trade Dimensions Retail Database.
"This partnership will dramatically
benefit the users of TDLinx data and MEI solutions by enabling them
to better meet the needs of their customers in a productive manner.
TDLinx clients will gain instant integration with MEI systems, eliminating
the need for a drawn out and expensive customization process,"
said Scott Taylor, Group Vice President of Sales and Marketing of
Trade Dimensions. "MEI’s solution users will now be able
to use TDLinx to access information on supermarkets, drug stores,
mass merchandisers, club and convenience stores. TDLinx also allows
MEI customers to integrate with other external sources of data and
retail activity."
Under the alliance, MEI's fully mobile
and web-based UniverSell Consumer Goods Suite, which efficiently
and effectively manages all aspects of promotion planning and execution,
will use the TDLinx coding structure to enhance analytical applications
of retail shipment data for CPG companies. TDLinx will support MEI
as a pre-integrated solution to its CPG clients. The two companies
will also work to bring additional synergies to joint clients in
North America.
"The partnership with TDLinx
will enhance our marketing efforts in the US by offering a combined
eCRM solution that boosts the CPG manufacturer’s ability to
service its retail customers in a cost effective manner. Simply
put, their data and our technology delivers a solution that directly
and positively impacts the CPG manufacturer’s bottom line,"
said Fred Schroeder, Vice President, Sales, North America.
Richard Fortin, Global Partners Director,
MEI, added: "The alliance with Trade Dimensions is a great
way to launch MEI’s Global Partner Program because TDLinx enlarges
the MEI footprint and helps to complete the solution. With TDLinx
data, our customers will have more and better information on which
to base their decisions. This is the definition of what we want
our Global Partner Program to be."
About MEI
Founded in 1983, MEI has a proven track record of providing
advanced technology products to increase the effectiveness of the
mobile workforce, and is an international leader in the development
and marketing of high-end CRM solutions for Consumer Packaged Goods
(CPG) companies. MEI is dedicated to providing powerful, innovative
information systems that enable companies to reshape their sales
and marketing activities to become more focused, effective, productive
and profitable. MEI’s CRM solutions provide rich functionality
to meet the unique needs of CPG companies by allowing them to tie
the planning with the execution in order to improve the efficiency
of trade spending, account management, category management and sales
planning and forecasting. MEI has offices in Basking Ridge, NJ (US
headquarters); Toronto; Montreal (Global headquarters); Cincinnati;
Paris and Coventry, UK. The company’s list of satisfied customers
in the United States, Canada, Europe, Asia and Latin America, include
Pfizer, Bristol-Meyers Squibb, Procter & Gamble, Sara Lee, Kellogg’s,
Nestlé and Kraft. Additional information can be found at
www.meicpg.com.
About Trade Dimensions
and TDLinx
Trade Dimensions markets TDLinx, the universal language of stores
and accounts, which provides marketers and marketing services companies
with codes for every supermarket, mass merchandiser, drug store,
club, liquor store and convenience store, cigarette outlet, as well
as every chain, buying office and grocery supplier. Clients include
leading consumer packaged goods companies, and the promotion, merchandising,
technology and marketing services companies that serve them. Trade
Dimensions is a division of VNU Marketing Information, an established
leader in providing a wide variety of industries with innovative
precision-marketing solutions including geo-demographic information
and qualitative audience research. VNU Marketing Information is
a subsidiary of VNU, Inc., which also includes ACNielsen, Nielsen
Media Research, Bill Communications, BPI Communications, SRDS, VNU
eMedia and VNU Expositions. For additional information, visit www.TDLinx.com.
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