For further information, please contact:

Julie Marchesseault
MEI
514 384-6411 ext. 2007

Ronald Margulis
RAM Communications
908 232-3230

MEI Named CRM Solution Provider
by SC Johnson

Announcement marks the launch of MEI’s initiative
to target U.S.-based CG companies.

Basking Ridge, N.J., October 2, 2001 -- SC Johnson, one of the world’s leading marketers of branded consumer goods (CG), will deploy MEI’s UniverSell™ Consumer Goods Suite solution for trade management. SC Johnson plans to implement the MEI system in parts of North America (without disruption to any current vendor relationships) and will then support its implementation worldwide.

MEI’s UniverSell™ Consumer Goods Suite enables the sales management teams at consumer goods companies to objectively plan strategies, accurately track trade spending budgets and efficiently manage trade promotions, agreements and sales campaigns so all objectives are met. Specific information challenges facing CG companies such as trade agreements and product distribution details are easily entered and monitored using the UniverSell™ Consumer Goods Suite.

“Our search for solutions to trade management challenges led us to MEI. We determined them to be responsive to client needs, experienced in both the technology and business aspects of the CG industry and flexible enough to meet changing demands” said Dan Horton, CIO of SC Johnson.

“Our trade promotion solution, coupled with our understanding of the CG marketplace, will give SC Johnson a formidable competitive advantage,” said Normand Drouin, President, MEI. “We are proud to have such a distinguished company as a client.”

About SC Johnson
SC Johnson is a 115-year-old family-owned and managed global business with estimated annual sales of over $4.5 billion and 9,500 employees worldwide. The company has operations in nearly 70 countries and maintains leadership positions in over 100 markets around the world with such well-known household product brands as Glade®, OFF!®, Windex®, Mr. Muscle®, Raid®, Scrubbing Bubbles®, Pledge®, Pronto®, Pliz®, Edge® and Ziploc® among others. SC Johnson's workplace policies and practices have been called 'cutting-edge, progressive and among the best' by leading business publications such as the Wall Street Journal, Newsweek Magazine and Fortune Magazine, to name a few. The company is often recognized for its corporate philanthropic investments totaling 5% pre-tax profits (or four times that of the industry average) in programs and initiatives working to improve the quality of life for people around the world. Additional information on SC Johnson can be found at www.scjohnson.com.

About MEI
Founded in 1983, MEI is an international leader in the development and marketing of high-end Internet-based customer relationship management (eCRM) solutions for the consumer goods market. MEI is dedicated to providing powerful, innovative information systems that enable companies to reshape their sales and marketing activities to become more focused, effective, productive and profitable. MEI’s eCRM solutions provide rich functionality to meet the unique needs of CG companies by allowing them to tie the planning with the execution in order to improve the efficiency of trade spending, account management, category management and sales planning and forecasting. MEI has offices in Basking Ridge, NJ (U.S. headquarters); Toronto; Montreal (Global headquarters); Cincinnati; Paris and Coventry, U.K. The company’s list of satisfied customers in the United States, Canada, Europe, Asia and Latin America, include Pfizer, Bristol-Meyers Squibb, Procter & Gamble, Sara Lee, Kellogg’s, Nestlé and Kraft. Additional information can be found at www.meicpg.com.