For Immediate Release

Press and Analyst contacts:

Ron Margulis or Mike Dirmeikis
RAM Communications Applied Decisions USA
908.232.3230
630.548.3143
ramcommunications@home.com

adamichel@worldnet.att.net

Leading Industry Exec Daniel G. Brandon Named CEO of Applied Decisions USA

NAPLES, FLORIDA — January 14, 2000: Applied Decisions USA Inc., has named Daniel G. Brandon as CEO effective immediately. Brandon previously held the title of Vice President, Retail and Distribution.

"Dan has consistently proven his ability to bridge the changing business requirements of an enterprise with the effective use of appropriate technology. This move will help our associates, customers and partner companies reach their individual and collective long-term goals," said Jim Swigger, Chairman of the company.

"In addition, Dan’s broad technology background and strong leadership qualities, coupled with sound business sense, will strengthen our leadership team

As CEO, Brandon’s primary focus and responsibility is to implement initiatives to generate growth in customers and revenue. His secondary responsibility is to generate growth in other business of ADUSA Inc, specifically eMaxx (a e-commerce product company), Strategy Partners Group (a business strategic consulting firm), AD Engineering (an industrial engineering firm) and AD International (a systems integration firm based in the UK).

Brandon previously served in a variety of executive capacities at EXE Technologies and its predecessor Dallas Systems, a global industry leader in warehouse management systems, from 1983 to 1998. He was most recently Vice President Strategic Alliances, and also served as President of the Advanced Products Group, Vice President Marketing and Sales and Vice President Systems Projects. Brandon’s earlier technology experiences included two years as Systems Development Manager at Wilson Foods, and four years as Director Management Information Systems at Scrivner Inc. both in Oklahoma City, OK.

Brandon attended Central State University, Edmond, OK and Oklahoma State University, Stillwater, OK, and served in the United States Air Force.

Applied Decisions is a leading provider of expert technical consulting and software integration services to the retail and distribution industries. The company also specializes in strategic consulting, information technology and industrial engineering. Its approach of bringing consulting excellence to a project guarantees cost-effective solutions, and an ongoing relationship founded on value and customer satisfaction. Applied Decisions personnel have decades of systems implementation experience in the distribution industry, and are focused primarily on the retail and wholesale grocery sectors. Applied Decisions, is headquartered in Naples, FL, with offices in Wimberley, TX, Naperville, IL, and Reading, England. For more information, visit the web site at http://www.adusainc.com.