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Walmart CEO: ‘Retail is about change’

January 18, 2018

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Walmart CEO: ‘Retail is about change’

January 18, 2018

The most striking point I took away from the session with McMillon this week was his statement that the feeling shoppers have after they’ve left the store, website or app is what determines how quickly they’ll be back. He added that Walmart is now focusing on that moment, which seems like a big departure from the retailer’s traditional demand creation approach.

 

 

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