John Karolefski

Senior Advisor

John Karolefski is an authority on consumer packaged goods marketing and technology, and is active in the industry in various roles. He is a senior advisor to RAM Communications, a public relations agency, and works on marketing and technology accounts. He is also editor of CPGMatters IN-STORE, the industry newsletter on marketing and technology, and writes for several trade publications and web sites.

John spent 13 years at Fairchild Publications working on newspapers and magazines in the CPG industry. Most recently, he was editor-in-chief of Brand Marketing, a monthly magazine that he founded (it has since been converted into a supplement). Prior to that, he was senior editor of Supermarket News, a weekly newspaper for retailers. At SN, he covered consumer packaged goods, retail marketing and technology. He is the co-author of the book "TARGET 2000: the Rising Tide of TechnoMarketing," which tracks the convergence of marketing and technology in the CPG industry. His latest book, "Consumer-Centric Category Management" was published by John Wily & Sons in December 2005. He has been a speaker at various industry events, and has appeared on CNN and CBS Radio to discuss marketing issues.


Prior to Fairchild, John spent 12 years at Harcourt Brace Jovanovich (HBJ) Publications. During that time, he was promoted from assistant editor of RSI Magazine (covering construction and remodeling for contractors) to its publisher and editor-in-chief. His tenure at RSI Magazine was interrupted by an 18-month stint as editor of Tobacco Reporter magazine, an international publication covering the tobacco industry.

John was also a military journalist in the U.S. Air Force, and attended the Defense Information School for its program in newspaper editing. During a three-and-a half year tour of duty with NATO in Italy, he edited the newspaper at Aviano Air Base, for which he won several journalism awards. He also wrote news releases for Stars and Stripes, the daily newspaper for American military personnel. Karolefski earned a BA in English from Fordham University in New York City in 1970.

Seth Mendelson

Senior Advisor

Seth has nearly 30 years of professional and managerial experience. Before joining RAM Communications, Seth served as Publisher/Editor-in-Chief of Discount Merchandiser/Supermarket Business. He was previously Co-Publisher/Editor of Supermarket Business; Editor-in-Chief of Non-Foods Merchandising; and Senior Editor of Mass Market Retailers. He started his journalism career as a Staff Writer at Gannett Newspapers. Seth holds a Bachelor of Arts degree in American History from Syracuse University.

Kathleen Hickey


Kathleen is an experienced editor, writer and analyst in the transportation and travel industries, and maintains a network of more than 1,000 senior level executives contacts. She authored more than 750 published articles on supply chain systems, wireless data transmission and RFID, cargo security and achieving returns on investments for Traffic World magazine, where she was an associate editor. Kathleen previously served as assistant editor at Coal Week magazine and as an internal editor at the International Monetary Fund. She earned a B.A. in English at the University of Pennsylvania.

Patricia E. Paul

Production Director

Pat brings 20 years of design and production experience to RAM Communications. She has worked with several publishing companies (Seventeen Magazine, Advertising Age, Interview Magazine, Simon & Schuster) and with Mattel, Inc. Patricia is an expert in desktop publishing, and earned her B.F.A. degree from University of Rhode Island.

Ron Margulis brings more than 25 years of work and management experience to RAM Communications. He started the firm in 1993 as an editorial support agency and has grown it into a full service public relations and marketing consulting company with five employees and more than a dozen clients, including CHEP, S&H greenpoints, IGA, Ecolab, RW3 Technologies, AquiTec, Nat Sherman, Grocery Manufacturers association, Teradata and Inter-IKEA. Ron leads the agency's media relations, speech writing and newsletter publishing efforts, and manages administration and business development.


With more than 1,000 articles published, Ron is also an accredited journalist. His writings on the food, retail, information technology and transportation industries have appeared in Canadian Business, Chicago Tribune, Cigar, Computerworld, Convenience Store News, Executive Technology,, Food Arts, ID, Sales & Marketing, Supermarket News, Washington Times and several other newspapers and magazines. As an editor and reporter, he has interviewed more than 50 CEOs of leading global companies and dozens of government officials including four US Cabinet Secretaries, the Governor of the Bank of England and the Treasurer of Australia. He has won numerous awards for his writing, has written more than one dozen industry reports/white papers and is contributing editor of three professional reference books. Harvard Business School Press published Collaborative Planning, Forecasting and Replenishment, to which he contributed two chapters, in June 2002.

Ronald A. Margulis

Managing Director



Prior to starting RAM Communications, Ron was editor of Distribution Channels and Shipping Digest magazines. He started his journalism career at Forbes, where he was a reporter and assistant editor covering the food, tobacco, retail and transportation industries.


Ron has been quoted in several leading newspapers and magazines, including The Wall Street Journal, Associated Press, Philadelphia Inquirer and Smart Money, on topics ranging from the retail industry to crisis communications, and was featured on Radio Canada and Bloomberg TV segments. He has spoken at numerous business and academic conferences, and is a member of the Society of Professional Journalists and the Public Relations Society of America.


Ron graduated from George Washington University, earned his Master's in economics from New York University and studied journalism at University of London. The son and grandson of supermarket operators, he also completed a management training internship and meat cutter's apprenticeship at Wakefern Food Corp. (Shop-Rite Supermarkets).


With his wife, Patricia Paul, and their daughter Elena, Ron lives in central New Jersey. His recreational activities and hobbies include fencing (President, Westfield Fencing Club), hiking, skiing, reading, cooking and map collecting.