Are shoppable recipes a bigger opportunity than meal kits?Ram CommunicationsDec 20, 20171 min read The key here is shopper analytics. Imagine what a turnoff it would be for a vegan to receive a recipe for chateaubriand or for a carnivore to receive a recipe with tofu and quinoa. Using loyalty card data or even market basket data for recipe information will help engage the shopper. Take that a step further with meal suggestions for special occasions and demographic sectors, and retailers will have a real winner.
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